Create a better website.
Make your website findable. Ensure your site has thorough descriptions of your offerings and their benefits so that search engines like Google and Bing can surface them. Also, create a descriptive SEO title for your website to allow more people to find you. An SEO title can be added as you build your website.
Need content to drive traffic to your site but struggling to come up with ideas? I get it. A great way to overcome this hurdle is to repurpose old content. Take a well-performing blog post and repurpose that into a video. Or if you have a podcast that did really well, write up a blog post on that topic. Using content that has already performed well will continue to drive traffic to your site.
Optimize your website for traffic.
All these measures improve customer experience and help you enjoy more organic visitors. Besides this, using paid ads and working on customer retention are other effective optimizations that can play a big role in speeding up your site and having your business rank higher on search engines.
Image optimization - eCommerce websites have a large number of images in them. Ideally, you should use high-quality images with smaller file sizes. Don’t forget to write proper alt text for your images. Also, get rid of all the broken image files and clean up your links.
Create compelling offers to bring in more customers.
For this step, you can afford to be generous. Don’t be scared to offer large coupons or free items. Remember that this will not apply to everyone – only your very first customers. Treat them like the important founders they are, and they will help you multiply your ROI.
However, just creating a sale is only step one. Without a proper promotion plan to back this action up, you can end up running down lost roads. This is especially true when you don’t have a brick and mortar shop with a huge sign out front screaming “SALE NOW.”
.png)
0 Comments: